FinIQ is a mobile app designed to empower users with a smart, unified platform to manage and optimize their personal finances.
Every feature, from multi-source income tracking to AI-powered financial suggestions, was designed with user goals, pain points, and emotional states in mind.
Strategic UX thinking
Balanced aesthetic minimalism with functional richness, enabling intuitive navigation and action-oriented decision-making while maintaining a clean, modern interface.
Clarity over complexity
Simplified the experience of managing personal finances by transforming complex data into digestible insights and guided actions, improving user confidence and engagement.
Validated journey & flow
Mapped and designed around real user journeys and motivations, enabling a smooth progression from onboarding to financial optimization, increasing retention potential.
Future-ready foundations
Positioned FinIQ to grow with users, whether that means expanding to investments, taxes, or collaborative family budgeting.
Case study
The app enables users to track income from diverse sources such as salaries, investments, rental income, and side gigs, while automatically categorizing spending via synced bank and credit card accounts. Users gain real-time insights into their net worth by aggregating assets, liabilities, and cash flow.
Leveraging integrated AI, FinIQ provides personalized suggestions to improve savings, reduce debt, and identify investment opportunities. Additional features include budgeting tools, bill tracking, subscription management, tax estimation, and goal-based planning and all aimed at promoting financial literacy and long-term wealth management.
To create a mobile application that provides adults with an all-in-one platform to track income, spending, assets, and financial goals. FinIQ aims to increase financial literacy, support wealth growth, and enable real-time, AI-powered insights that drive smarter money decisions.
Income tracking from multiple sources (salary, investments, rent, freelance).
Expense categorization via bank/credit card integration
Real-time asset and liability aggregation
AI-based financial suggestions (savings, investments, debt reduction)
Budget management and tracking
Subscription and bill monitoring
Goal-based financial planning
Tax estimation tools
Data visualization (charts, reports, dashboards)
Income Tracking: As a user, I want to add income from multiple sources so I can track how much I earn monthly…
Expense Management: As a user, I want my expenses to be categorized automatically from linked accounts…
AI Financial Advisor: As a user, I want personalized financial suggestions so I can save more or reduce expenses…
Budgeting & Planning: As a user, I want to set monthly budgets for categories like food, travel, rent, and track how well I stay within them…
Assets & Liabilities: As a user, I want to see my net worth based on my assets and debts…
Notifications: As a user, I want reminders for bills or subscriptions so I avoid late payments or unnecessary costs.
Security & Privacy: As a user, I want biometric or PIN access to protect my financial data.
Process
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