UX Research

Created and led UX research programs across web and product experiences. From discovery to validation, these initiatives supported high-stakes decisions for AI features, site redesigns, and onboarding flows resulting in measurable business outcomes.

Tools

Dovetail

Informizely

Google Analytics

Clarity

Figma

Following a successful usability review, I initiated broad research efforts to identify major improvements such as enhancing layout, feature discoverability, and trust signals. Research focused on:

Surfacing decision-making behaviors across the buyer journey.

Investigating motivations to adopt AI features.

Understanding challenges in navigating complex content libraries.

The team synthesized qualitative and quantitative data to support product planning, marketing strategy, and prioritization of design initiatives.

Uncovered

usability blockers and clarified user motivations

Accelerated

decision-making with user-validated evidence

Optimized

experience and UI—doubling its usage and engagement rates

Case study

Project Brief

With the increasing complexity of products and fragmented user journeys across platforms, OpenText needed a unified research strategy to inform design, streamline user flows, and ensure adoption. I led comprehensive UX research initiatives to identify user motivations, validate hypotheses, and align cross-functional teams around user-centric improvements.

Objective

Understand motivations for visiting opentext.com and expectations from enterprise content services.

Explore user sentiment toward AI-driven search and intelligent automation features.

Identify usability blockers and uncover areas for onboarding and engagement improvement.

Provide actionable insights to inform design and product strategy across marketing and platform teams.

Scope

Heuristic evaluation and usability testing of over 10 web and product flows.

1:1 in-depth interviews with 20+ global participants (enterprise customers, internal stakeholders, prospects).

Attitudinal and behavioral surveys, card sorting, and A/B test feedback analysis.

Focus on AI search, content exploration, trial onboarding, and account creation flows.

Collaboration with product managers, developers, and stakeholders in Marketing and UX.

Success metric

Reduced bounce rates and increased engagement across targeted landing pages.

100% alignment of design updates with user expectations and internal stakeholder goals.

Improve conversions and KPI.

Enhance the brand perception.

Process

Planning

Defined research goals in collaboration with product, design, and marketing teams.

Aligned on core hypotheses and identified key areas of user friction.

Chose mixed-methods approach: usability testing, stakeholder interviews, card sorting, and surveys.

Created research briefs and scripts, ensuring questions mapped to measurable outcomes.

Planning

Defined research goals in collaboration with product, design, and marketing teams.

Aligned on core hypotheses and identified key areas of user friction.

Chose mixed-methods approach: usability testing, stakeholder interviews, card sorting, and surveys.

Created research briefs and scripts, ensuring questions mapped to measurable outcomes.

Planning

Defined research goals in collaboration with product, design, and marketing teams.

Aligned on core hypotheses and identified key areas of user friction.

Chose mixed-methods approach: usability testing, stakeholder interviews, card sorting, and surveys.

Created research briefs and scripts, ensuring questions mapped to measurable outcomes.

Participant recruiting

Identified primary user segments: enterprise customers, partners, analysts...

Define tactics in collaboration with the customer success team to recruit participants.

Screened candidates using a pre-survey to ensure alignment with research objectives.

Participant recruiting

Identified primary user segments: enterprise customers, partners, analysts...

Define tactics in collaboration with the customer success team to recruit participants.

Screened candidates using a pre-survey to ensure alignment with research objectives.

Participant recruiting

Identified primary user segments: enterprise customers, partners, analysts...

Define tactics in collaboration with the customer success team to recruit participants.

Screened candidates using a pre-survey to ensure alignment with research objectives.

Performing the research

Conducted moderated usability tests in-person at conferences.

Facilitated executive interviews to understand internal business needs and vision alignment.

Deployed surveys to capture attitudinal data on feature expectations and brand trust.

Performing the research

Conducted moderated usability tests in-person at conferences.

Facilitated executive interviews to understand internal business needs and vision alignment.

Deployed surveys to capture attitudinal data on feature expectations and brand trust.

Performing the research

Conducted moderated usability tests in-person at conferences.

Facilitated executive interviews to understand internal business needs and vision alignment.

Deployed surveys to capture attitudinal data on feature expectations and brand trust.

Analysis & Synthesis

Transcribed and tagged qualitative data using affinity mapping.

Clustered findings around key themes: usability friction, trust signals, AI understanding, navigation gaps.

Measured feature sentiment and behavioral patterns using survey analytics and word clouds.

Analysis & Synthesis

Transcribed and tagged qualitative data using affinity mapping.

Clustered findings around key themes: usability friction, trust signals, AI understanding, navigation gaps.

Measured feature sentiment and behavioral patterns using survey analytics and word clouds.

Analysis & Synthesis

Transcribed and tagged qualitative data using affinity mapping.

Clustered findings around key themes: usability friction, trust signals, AI understanding, navigation gaps.

Measured feature sentiment and behavioral patterns using survey analytics and word clouds.

Enhancements & Impact

Delivered actionable insights to product and design teams in digestible formats.

Facilitated collaborative design workshops to ideate and prioritize based on research outcomes.

Informed key UI changes: simplified layouts, clearer guidance, optimized onboarding steps.

Supported follow-up iterations with validation testing to ensure improvements met user needs.

Enhancements & Impact

Delivered actionable insights to product and design teams in digestible formats.

Facilitated collaborative design workshops to ideate and prioritize based on research outcomes.

Informed key UI changes: simplified layouts, clearer guidance, optimized onboarding steps.

Supported follow-up iterations with validation testing to ensure improvements met user needs.

Enhancements & Impact

Delivered actionable insights to product and design teams in digestible formats.

Facilitated collaborative design workshops to ideate and prioritize based on research outcomes.

Informed key UI changes: simplified layouts, clearer guidance, optimized onboarding steps.

Supported follow-up iterations with validation testing to ensure improvements met user needs.

See more

Customer portal

Web animations & interactions

Bakery operations platform

Contact

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2025

Srg