Through a UX strategy rooted in clarity, trust, and goal-oriented design, the SAAS page templates succeeded in quadrupling trial subscriptions, increasing signups by 400%. This validated the importance of user-centered content architecture, strategic CTA placement, and a design language that meets enterprise expectations without overwhelming users.
High-converting, informative, and trustworthy product page that drives trial subscriptions for OpenText SAAS solutions, primarily targeting enterprise decision-makers and IT professionals seeking secure, scalable cloud-based content management.
4x increase
in free trial subscriptions
Wide adoption
of the new design system across multiple CMS
Full alignement
with the product UI/UX
Case study
OpenText needed a dedicated product page to clearly articulate the value proposition of its SAAS solutions. This page had to inform, reassure, and convert visitors by highlighting product capabilities, integrations, security features, and cloud scalability, while maintaining a clean, enterprise-appropriate design that aligns with the OpenText brand.
The challenge: balancing technical depth for IT buyers with clear benefits for business decision-makers, and guiding both toward the free trial CTA.
Educate visitors on the capabilities and differentiators of SAAS Products.
Position the platform as a modern, scalable, secure solution suitable for enterprise needs.
Build trust using recognizable integrations, compliance credentials, and industry language.
Drive trial signups, leading to increased lead generation and eventual conversions.
Page Structure and Layout
Hero section with value proposition and trial CTA.
Feature overview blocks.
Integration highlights.
Use case examples.
Security and compliance information.
Social proof and partner badges.
Final CTA section.
UX & UI Design
Responsive, modern design adhering to OpenText’s brand guidelines.
Clear hierarchy and scannable content.
Repeated CTAs in strategic scroll positions.
Content Strategy
Concise, benefit-focused messaging.
Technical details available but secondary to business impact.
SEO-optimized headers and body copy.
Interaction Design
Interactive elements to support exploration (tabs, accordions, anchor links).
High-contrast CTAs.
Minimal friction in accessing the trial.
Conversion Strategy
Funnel from value proposition → features → trust → action.
Microcopy optimized for persuasion (e.g., "Start Free Trial", "No credit card required").
Increase trial subscriptions by at least 400% within the quarter.
Process
See more
Let’s build what’s next
Looking for more than just a UX designer? I bring strategy, systems thinking, and a spark of innovation that is powered by AI and grounded in real user needs. Whether you're shaping a bold new product or leveling up what already exists, let's turn ideas into impact.
© Copyright
by
Srg