Design System for corporate website
Design System for corporate website
Design System for corporate website
Robust multi-platform design system built from scratch
80+
page templates
Build with a flexible library of 100+ components
80+
page templates
Build with a flexible library of 100+ components
80+
page templates
Build with a flexible library of 100+ components
Streamlined
design & developer handoff
Faster turnaround with reusable design system components
Streamlined
design & developer handoff
Faster turnaround with reusable design system components
Streamlined
design & developer handoff
Faster turnaround with reusable design system components
38%
increase in user satisfaction
Improved user engagement and conversions
38%
increase in user satisfaction
Improved user engagement and conversions
38%
increase in user satisfaction
Improved user engagement and conversions
Team lead
Team lead
Team lead
Figma
Figma
Figma
Adobe CC
Adobe CC
Adobe CC
Jira
Jira
User testing
User testing
Jira
Jira
User testing
User testing
The Goal
The introduction of the design system and template library was driven by the need to improve and modernize the website experience for our visitors, and streamline internal processes like developer handoff, design documentation, and stakeholder approvals.
The planning, defining the scope, and obtaining approvals from stakeholders were complex and time-consuming processes. Beyond the visual aspects, we also had to ensure seamless alignment with the development team and establish the most efficient and effective documentation capture process. Furthermore, we created functional and technical specifications, styles, components, and templates library.
The Goal
The introduction of the design system and template library was driven by the need to improve and modernize the website experience for our visitors, and streamline internal processes like developer handoff, design documentation, and stakeholder approvals.
The planning, defining the scope, and obtaining approvals from stakeholders were complex and time-consuming processes. Beyond the visual aspects, we also had to ensure seamless alignment with the development team and establish the most efficient and effective documentation capture process. Furthermore, we created functional and technical specifications, styles, components, and templates library.
The Goal
The introduction of the design system and template library was driven by the need to improve and modernize the website experience for our visitors, and streamline internal processes like developer handoff, design documentation, and stakeholder approvals.
The planning, defining the scope, and obtaining approvals from stakeholders were complex and time-consuming processes. Beyond the visual aspects, we also had to ensure seamless alignment with the development team and establish the most efficient and effective documentation capture process. Furthermore, we created functional and technical specifications, styles, components, and templates library.
The Process
Research & Analysis: Conducted user interviews, surveys, and analyzed web analytics to understand the pain points and user needs, in addition to studying competitors and industry trends to gather insights.
Information Architecture: Based on the research findings, I restructured the website navigation and content structure, prioritizing features and information according to user and business needs.
Wire-framing & Prototyping: Designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user and business feedback. Afterward, I built a high-fidelity, interactive prototype to test the design.
Usability Testing: Conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, the team made necessary adjustments to the design.
Visual Design & Style Guide: Developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. I also created a style guide to maintain design consistency in future updates.
Functional & Technical specs: Important part of the process was finding the fastest and the most efficient way of creating and sharing the specifications with the other teams. Using Confluence, we built a robust interconnected documentation system that is scalable and always up-to date.
The Process
Research & Analysis: Conducted user interviews, surveys, and analyzed web analytics to understand the pain points and user needs, in addition to studying competitors and industry trends to gather insights.
Information Architecture: Based on the research findings, I restructured the website navigation and content structure, prioritizing features and information according to user and business needs.
Wire-framing & Prototyping: Designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user and business feedback. Afterward, I built a high-fidelity, interactive prototype to test the design.
Usability Testing: Conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, the team made necessary adjustments to the design.
Visual Design & Style Guide: Developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. I also created a style guide to maintain design consistency in future updates.
Functional & Technical specs: Important part of the process was finding the fastest and the most efficient way of creating and sharing the specifications with the other teams. Using Confluence, we built a robust interconnected documentation system that is scalable and always up-to date.
The Process
Research & Analysis: Conducted user interviews, surveys, and analyzed web analytics to understand the pain points and user needs, in addition to studying competitors and industry trends to gather insights.
Information Architecture: Based on the research findings, I restructured the website navigation and content structure, prioritizing features and information according to user and business needs.
Wire-framing & Prototyping: Designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user and business feedback. Afterward, I built a high-fidelity, interactive prototype to test the design.
Usability Testing: Conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, the team made necessary adjustments to the design.
Visual Design & Style Guide: Developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. I also created a style guide to maintain design consistency in future updates.
Functional & Technical specs: Important part of the process was finding the fastest and the most efficient way of creating and sharing the specifications with the other teams. Using Confluence, we built a robust interconnected documentation system that is scalable and always up-to date.
The Result
We launched a robust design system with over 100 reusable components and 80+ page templates — built to scale across multiple CMS platforms. Since the redesign, user engagement has surged, satisfaction ratings jumped from 3.2 to 4.3 stars, and page creation time was cut dramatically thanks to streamlined workflows.
What we achieved with the new system:
Efficiency that empowers teams. It streamlined design and development by providing reusable components and clear guidelines, leading to dramatically quicker iterations and faster time-to-publish. It transformed what used to be a tedious process into something fluid and energizing!
Consistency that feels trustworthy. A cohesive visual language — from colors and typography to spacing and behavior — gave our brand a more polished, professional presence. Users feel more at ease navigating our platform, and the interface finally reflects the industry leading quality of the product behind it.
Scalability with confidence. Whether expanding to new markets or launching fresh content types, the design system scales effortlessly. Teams no longer feel overwhelmed by complexity — instead, they feel in control and ready to grow.
Alignment that builds trust across teams. Designers and developers now speak the same language. This shared foundation minimized misinterpretation and preserved the integrity of design intent — creating smoother collaboration and greater pride in what we ship.
Quality users can feel. By baking in accessibility and testing frameworks, we raised the bar for what “good” looks like. The end result? A product that not only works better, but feels better — more inclusive, more intuitive, and more delightful.
The Result
We launched a robust design system with over 100 reusable components and 80+ page templates — built to scale across multiple CMS platforms. Since the redesign, user engagement has surged, satisfaction ratings jumped from 3.2 to 4.3 stars, and page creation time was cut dramatically thanks to streamlined workflows.
What we achieved with the new system:
Efficiency that empowers teams. It streamlined design and development by providing reusable components and clear guidelines, leading to dramatically quicker iterations and faster time-to-publish. It transformed what used to be a tedious process into something fluid and energizing!
Consistency that feels trustworthy. A cohesive visual language — from colors and typography to spacing and behavior — gave our brand a more polished, professional presence. Users feel more at ease navigating our platform, and the interface finally reflects the industry leading quality of the product behind it.
Scalability with confidence. Whether expanding to new markets or launching fresh content types, the design system scales effortlessly. Teams no longer feel overwhelmed by complexity — instead, they feel in control and ready to grow.
Alignment that builds trust across teams. Designers and developers now speak the same language. This shared foundation minimized misinterpretation and preserved the integrity of design intent — creating smoother collaboration and greater pride in what we ship.
Quality users can feel. By baking in accessibility and testing frameworks, we raised the bar for what “good” looks like. The end result? A product that not only works better, but feels better — more inclusive, more intuitive, and more delightful.
The Result
We launched a robust design system with over 100 reusable components and 80+ page templates — built to scale across multiple CMS platforms. Since the redesign, user engagement has surged, satisfaction ratings jumped from 3.2 to 4.3 stars, and page creation time was cut dramatically thanks to streamlined workflows.
What we achieved with the new system:
Efficiency that empowers teams. It streamlined design and development by providing reusable components and clear guidelines, leading to dramatically quicker iterations and faster time-to-publish. It transformed what used to be a tedious process into something fluid and energizing!
Consistency that feels trustworthy. A cohesive visual language — from colors and typography to spacing and behavior — gave our brand a more polished, professional presence. Users feel more at ease navigating our platform, and the interface finally reflects the industry leading quality of the product behind it.
Scalability with confidence. Whether expanding to new markets or launching fresh content types, the design system scales effortlessly. Teams no longer feel overwhelmed by complexity — instead, they feel in control and ready to grow.
Alignment that builds trust across teams. Designers and developers now speak the same language. This shared foundation minimized misinterpretation and preserved the integrity of design intent — creating smoother collaboration and greater pride in what we ship.
Quality users can feel. By baking in accessibility and testing frameworks, we raised the bar for what “good” looks like. The end result? A product that not only works better, but feels better — more inclusive, more intuitive, and more delightful.
